Easyhistory easycatalog movie#

The brand was “easy” from day one even if, as expected, the airline easyJet became much more famous than the other members of the easy family of brands. I came across the business model of the low cost airline in America at a time when Europe was opening up its skies to competition and then realised that an airline is a great way to build a brand.

Easyhistory easycatalog movie#

We printed the second edition one year into the pandemic and now almost two years into this mess we decided to make a short movie about our story! What has not changed is the fact that my vision from day one was to make the brand “easy” a household name in as many business sectors and in as many countries as possible. Those of you who have read the first edition of easyHistory, will know that it was signed off on the 6th February, 2020 when almost none of us had even heard of the term Covid-19. Progress over the last 28 years has been far from uneventful as one would expect from such an entrepreneurial adventure. At the tender age of 27, I started building a family of brands centered on the word “easy” which I was determined to make a household name. Think of this video as a short film (lasting about 7 minutes) telling the story of the easy family of brands – starting from 1994 when I embarked on my dream to build a world famous brand. I can’t believe how the last 28 years have gone by… Welcome to the third edition of easyHistory! As you can see we have decided to move to a video format for the 2022 release of the easyHistory.