#BAREFOOT WINES SERIAL#

For leisure, we love entertaining friends and hiking around Sonoma County. We have two Bengal cats who tag along on hikes and live with us in the heart of the Russian River Valley Pinot Noir Appellation. Our favorite saying is “Never waste a perfectly good mistake!” So, as the Barefoot adventure unfolded, we both took an objective view of what was happening, what worked, what didn’t, and especially the problems we encountered with popularly-held misconceptions. Barefoot Wine Barefoot Merlot California 13 75cl Barefoot Pink Moscato California 9 75cl Barefoot Pinot Grigio California 12 75cl Barefoot Moscato. Michael attended USF and other schools, pursued an early civil service career, and had his own consulting practice before the Barefoot enterprise. (Her foot is on the famous Barefoot Wine label, now the world’s largest wine brand).

#BAREFOOT WINES SERIAL#

We also provide a unique insider’s perspective on the wine country in California.īonnie studied business, came from a serial business background, and had a consulting practice with small business owners before starting Barefoot Wine. We conduct programs on key subjects and tailor events to suit our client’s needs. Our home is in the beautiful Sonoma County wine country where we regularly share our mini-estate with corporate execs, students, and others looking for a natural retreat where they can reboot in so many ways. Although our lessons learned came from the wine industry, the principles we share are universal, including strategic planning, using soft skills to reduce the need for cash, and problem-solving. We serve on the advisory boards of several companies providing insights, guidance, and valuable connections to help them in their journey from ideation to monetization. Instead, we give them a big head start toward success by encouraging the proper mindset and giving them tools they can use to overcome obstacles and achieve their goals. Our goal has always been to share the insights we learned, many times the hard way, so others don’t have to suffer the pain we did. Today we give classes, media interviews, and write articles on these principles in such business publications as The Business Journals, Forbes, Entrepreneur, and others.

These audiences are interested in our real-world experience applying guiding principles for success. This notoriety resulted in us being asked to keynote at numerous universities and organizations. The book has become a staple for more than 60 schools of entrepreneurship around the world. After some time and many “have-you-guys-written-your-book-yet(s),” we finally wrote The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.” It became a New York Times Business Bestseller and the recently released Business Audio Theatre audiobook of the same name was recognized by the Audiobook Publisher’s Association as one of the top five business audiobooks of the year. After we built and sold the famous Barefoot Wine brand, our staff, suppliers, and customers implored us to write a book about our particular approach to business.

Barefoot wines